BOOST YOUR ART Career a workshop by Irene Cruz


A collaboration between Azucar – Magazine & Art Gallery, Irene Cruz and Art von Frei
We are starting our series workshops aimed to help artists navigate in a more professional manner the nuances of the art world and market.

Lots of artists that have tried to create a presence within social media. Not getting the results they expected and becoming discouraged is a normal scenario. But, as with most things in life, it takes a consistent effort in order to achieve meaningfulresults. Overall, the main reasons why artists fail with social media is that they are not providing a value to their connections with any helpful, interesting and relevant content in their comments and posts. Participants will learn in this workshop strategies for maintaining social networks successfully, as well as how to boost public interest and which content to bring to which audience. Participants will learn how to design and implement a strategy and utilize them within their professional practice.

Irene Cruz is working in this field from the beginning of their artistic activity. The idea of this workshop is to help artists to get the most from internet possibilities, to let them know which are the best tools and the best ways to behave on the networks.

Irene Cruz is a Photographer and Video artist. She was born in Madrid 1987 and lives and works in Berlin. She studied Advertising & Public Relations, Audiovisual Communication and Conceptual Photography and Artistic Creation in Madrid. She has won several prizes and has participated in more than 200 exhibitions, art fairs and festivals all over the world. She’s one of the most published young emerging artists in the world. Her photos and videos have been featured in more than 1000 websites. She also works as Community Manager for other artists and advises them about social networking and photobook publications. Three years ago  she started the Project Grundkreuz with Nati Grund, together they organize festivals and art fairs like Pop Up Kino (video art Festival) and LUFT (Photobook art fair).

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15 March – 2h (18 – 20h)


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