Article

Creating Lego Dreams

2642 views

An exciting new creative production has begun for The LEGO Group and their print campaign ‘Build the Future’. The Ogilvy Thailand Group has joined forces with the powerhouse manufacturer to create print designs best reflecting the dreams of a typical young boy. These designs are based on the most fascinating jobs of a firefighter, an astronaut and a rockstar. LEGO aims to keep its brand at the heart of a child’s imagination and these designs from Ogilvy help to immerse the child within the LEGO world.