Article

Gustavo Chams

342 views

Born and raised in Brazil, Chams has had a formal classical music education before dedicating four years to private classes with a renowned portrait photographer.

Chams signed his first fashion cover at the age of 17 and achieved a wide national recognition before moving to Canada. After these facts, Chams started to dedicate his time to his graduation as a Graphic Designer, at the Visual College of art and Design, in Vancouver – Canada, where he developed his first steps into a international career.

About Pandemonium Series

Pursuing the emotional abstraction of repetition, Pandemonium explores the idea of repetition as a way to connect and indulge alternate states of mind. The editorial focuses on maternal anthropological group development. Among the concepts, Sigmund Freud’s idea of “repetition compulsion” was explored to define common characteristics in our society where unconsciously, we repeat the same actions over and over again without the knowledge that it is being repeated. In a similar analysis, some first nation tribes in South America create repetition cycles and repetitive dances to break old patterns, creating a momentary mental obsession over repetition. This ancient technique results in a process of self-elevation through chaos.

 

Instagram