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Turning graffiti tags into legible typography.

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The artist Mathieu Tremblin lives and works in Rennes and Arles, in France. His works in urban interventions started right after he graduated from fine arts university. After that he focused on graffiti culture, branding and defacing objects used in public.

h/t: sueddeutsche, memefest, Design your Trust

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“Tag Clouds principle is to replace the all-over of graffiti calligraphy by readable translations like the clouds of keywords which can be found on the Internet. It shows the analogy between physical tag and virtual tag, both in the form (tagged walls compositions look the same as tag clouds), and in substance (like keywords which are markers of net surfing, graffiti are markers of urban drifting).” – Mathieu told Memefest.

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